MARSHALL – Marshall ISD’s Board of Trustees on Monday approved a lease agreement with Marshall Maverick Football Booster Club, Inc., for the naming rights to a new video scoreboard which will be installed in Maverick Stadium and ready for use in time for the Mavs’ first home game against Longview in September.
The action during a special called meeting of the Board of Trustees on Monday gives Marshall Maverick Football Booster Club, Inc. naming rights for a period of five years and advertising rights to the new scoreboard for a period of four years. The booster club has agreed to pay MISD $236,670.00 for the naming rights and the ability to advertise on a new 21-foot by 36-foot Daktronics scoreboard which will have video replay capability.
The agreement allows MISD to purchase the scoreboard at reduced cost to the district. The agreement states that the booster club, which will be responsible for selling advertising content used on the video board, will retain the revenue generated through its advertising sales for a period of four years.
“We are grateful to our booster club and for the financial support of sponsors that are making this happen,” said Clint Harper, MISD Athletic Director. “We have had a good relationship with Daktronics in the past, as they provided the new scoreboards in Maverick Gymnasium, and we are looking forward to the opportunities which will be provided with this new technology in Maverick Stadium.”
The proposed scoreboard will operate with video fed directly to the video screen with live action and replay capabilities. The state-of-the-art video board will allow for all events in Maverick Stadium – including Marshall High School graduation, track meets, band and drill team performances, soccer games, Special Olympics, elementary school field days, etc. – to be able to use the technology to enhance the viewing experience.
Marshall High School Career and Technology students will learn how to operate and provide video and audio content for the scoreboard, making the scoreboard a virtual outdoor classroom and educational opportunity which will become a component of MHS’ CTE program.
MISD is contributing $150,000.00 toward the purchase of the scoreboard, with the rest being covered by the lease agreement and a naming rights fee with the booster club. MISD anticipates that the scoreboard will generate revenue for the district in excess of its original contribution. District officials also stressed that no money from MISD’s bond program approved by voters in May 2015 is being used for the project.