Marshall hires new director for tourism


The City of Marshall is pleased to announce the appointment of Carolyn Howard as the new Director of Main Street, Tourism and Downtown Economic Development.
Ms. Howard brings a wealth of experience from the Beaumont Main Street program, which is one of only a few Texas Main Street programs that are both state and nationally accredited.

During Ms. Howard’s highly successful 23-year career as Executive Director, Beaumont Main Street received numerous state and national awards, including Best Marketing Plan, Best Restoration for both the Jefferson Theatre and Hotel Beaumont restoration projects, and Best Promotion for Classic Film Festival and DOG-tober Fest. Ms. Howard is a recipient of the prestigious Athena Award for being an outstanding business leader, Citation of Merit from The Texas Historical Commission, Susan Campbell Award for Outstanding Professional from the Texas Downtown Association, was named as an Honorary Member of the Texas Society of Architects and was named VIP Magazine’s One of the 25 Most Influential Women in Southeast Texas.
Ms. Howard has been a member of multiple professional associations such as the Texas Society of Architects, Texas Downtown Association, Leadership Southeast Texas, Jefferson Theatre Preservation Society, National Development Council, Jefferson County Historical Commission and Friends of the Texas Historical Commission, and has also enjoyed serving in various roles in civic and community organizations such as the Junior League of Beaumont, Rotary Club of Beaumont, Greater Beaumont Chamber of Commerce and Beaumont Convention and Visitors Bureau.
Ms. Howard graduated Cum Laude from Baylor University and began her Main Street career with the Lewisville, Texas and El Reno, Oklahoma Main Street programs.
“We are pleased Ms. Howard has accepted our offer to lead Marshall’s Main Street, Tourism and Downtown Economic Development Department. Her experience and accomplishments in Beaumont are outstanding and we look forward to the knowledge, creativity and energy she will bring to Marshall,” said City Manager Lisa Agnor.
In addition to the City’s Main Street Program, Ms. Howard will oversee programming, marketing and promotion efforts for the City, and will serve as the point of contact for downtown economic development. She will begin her new role with the City of Marshall in early July and will office downtown at 301 N. Washington Avenue.

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